BLACK CROWS

Black Crows is an independent french freeski brand from chamonix. Founded in 2006 by pro freeskiers Camille Jaccoux and Bruno Compagnet, black crows was born out of a desire to collide beauty and efficiency into skis.

We create obsessively design driven objects that are uncompromising in performance and identity for contemporary skiing.
We aim for the pleasure of senses through freedom and adventure.
We believe that ski culture is a window to the world.

Freeskiing is devoted to the unadulterated pursuit of pleasure and absolute freedom. Freedom to ski, but also to innovate and to pioneer. The black crows story is foremost about a group of friends determined to fulfil their ambitions and unafraid to challenge the norm. During the winter of 2005, Camille Jaccoux and Bruno Compagnet, two professional skiers and long-time friends, dreamt of a ski which would be the antithesis to the skis then on offer in the freeride ski market. Their vision was a powder ski which combined a wingspan big enough to withstand high-speed turns and a shape which could endure sudden changes in direction. As the general trend in the market was for narrower and flared-out skis, the two riders just couldn’t find a model to meet their demands.

The range developed with a line of playful, efficient and reliable skis. the novel designs rapidly seduced the international market thanks to their subtle mix of performance and elegance. Winning multiple awards in numerous specialist magazines, the brand has also made a name for itself via its marketing, with innovative publicity campaigns, music events (both urban and alpine) and unorthodox partnerships with other brands and concept stores. Black Crows’ ascent is also down to its squadron of ambassadors: passionate skiers who have ensured that authenticity remains emblematic of the brand. If you were to sum up the black crows spirit, it would encompass an unwavering openness to the outside world, steadfast dedication to performance and adamant independence. With 83 models produced since 2006, today the small Chamonix brand has well and truly grown up and now has a strong presence on the international scene. As well as skis, black crows now offers a line of technical ski wear in collaboration with goretex. Yorgo Tloupas and his design team are still the masters of adornment and pro skier Julien Regnier has come on board to bring his scientific knowledge to the ski conception. Bruno Compagnet and Camille Jaccoux are still on their skis and involved more than ever in the development of the brand and the product.

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